The present effort to present students of this branch of sociology, that is, social psychology, contains a clear text and methodical analyses of the vital aspects. It puts social entities such as neighbourhood, community, region, ethnicity, assimilation, cultural identity, and public-government interface in the appropriate perspective. The text has been conveniently divided into autonomous units under the classification of: social psychology and policy; social groups; attitudes; social cognition theory and self-efficiency; social influence and social cognition; social prejudice; and human aggression. The materials presented here will be of both theoretical and practical significance to students and researches, teachers and sociologists. As interest grows in this segment of the social sciences, this publications would contribute substantially in this direction.
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