Globalization of Indian economy has resulted in increased business opportunities both for Indian businessman in the foreign markets and foreign sellers in Indian market. The competition in all categories of products i.e. consumer goods and industrial goods has increased in the Indian as well as in foreign markets. To the businessman of any country, the competition has become stiff both in their domestic and outside markets. The Indian markets have thus required to meet the increasing business challenges from their other Indian counterparts as well as from the MNC of developed countries who are entering Indian markets with quality and international branded products. On the other hand consumers in India have become aware of availability and quality of the products being available in Indian domestic market. This may be due to higher level of education, increased infrastructure facilities resulting in increased interaction with outside world. These developments need different type of business strategies that can create competitive advantage in the market for that organization. It is well recognized saying that if any organization performs in the competitive market, it should always wish to be No. One (1). Any organization which thinks of to be No. Two (2) will never attain a leading position in such a market rather survival will be threatened. It is therefore necessary for the business organization to develop the strategies, which would provide them competitive advantage in the existing dynamic markets in Indian and at international level. Creating competitive advantage is a need of today and developing strategies to create this advantage is must for any organization. The present edition of the book contains various issues related to strategic management and attaining competitive advantage through management practices, and using information technology. The book is an outcome of various research contributions of eminent researchers and academicians in and around the country.
ABOUT THE AUTHOR K.N.S. Kang
Dr. K.N.S. Kang, an academician, an entrepreneur and an achiever is basically an electrical engineer, with Post-graduation in business management and doctorate in marketing management. A unique mix of an intellecutal, a sportsman and artist, dr. Kang has always achieved merit and distinction in education, sports and cultural holder in state higher secondary examination, national level athlete and a winner in inter-university prestitious Shaheed Bagat Singh State Youth Award for overall excellence by the then Governor of Punjab. honourable Mr. S.S. Ray. Dr. Kang worked as an Assistant Professor in the Department of Business Management, PAU, Ludhian and has fourteen years of professional experiance to his credit. He had been the adivsor to all India Management Association Nodal Centre for imparting post-graduate level management educatiion in Ludhiana for four years. His fields of expertise include marketing management, international business and advertisement management. He has been guiding various research projects on different management problems and current business environment. He is a concultant to various industrial houses in the city and is a member of several committees and associations working in the field of education and business. Dr. Kang has some other important portfolios such as Chairman (Board of Studies), Computer applications for BCA and MCA; Member, Interim Council, Distance Education Programme of PTU and Executive Member, Ludhiana Management Association
ABOUT THE AUTHOR Sandhir Sharma
Sandhir Sharma is working as Assistant Professor with Punjab College of Technical Education, Ludhiana since 1999. He obtained his Post Graduation from Punjab University, Chandigarh. He has great interest in environment education and computer application. He has over 10 years of industry experience to his credit working with various industrial concerns. He has four years of teaching experience and has contributed and presented number of research papers in national and international seminars. He has undertaken number of researches and is actively involved in various consultancy projects. Recently he visited Bangladesh and was instrumental in singing of MoU with AIUB, Dhaka.
There are no reviews yet.