Strategic Management and Business Policy

This book titled Strategic Management and Business Policy is an ideal textbook for students studying management for the first time, whether at undergraduate or graduate programs, covering all of the functional areas and processes of management, i.e., Planning, Organizing, Staffing, Directing, Controlling, etc. It provides a framework for students to understand the inter-relatedness of the different aspects of management and how they robust as one in the business organization. The primary objective of this book is to present prologue to the theory and practice of management and it is a base for a number of important undergraduate or graduate studies in India.

Contents: 1. Strategic management. 2. Strategic management process. 3. Environments. 4. Porters 5 force model. 5. Ge nine cell planning grid. 6. Formulating long-term objectives. 7. Operation control systems. 8. Strategic management in multinational firms. 9. Strategic evaluation and control. Social audit. Review questions. Index.