In the fiercely competitive global business environment and increasing customer demands, firms necessarily have to reconfigure their supply chains, in order to reduce costs, improve quality; provide more customized product and service offerings and faster response to customer needs. Supply Chain Management (SCM) is all about improving competitiveness. SCM can create competitive advantage on cost quality, delivery, design, product development, time to market customization, customer proximity and supply security.
This book presents an approach suitable for Indian conditions to resolve issues in customer service, demand flow, distribution and supply.
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