Information Technology is vital to banks for developing innovative and effective products and services, which can result in greater customer satisfaction. The recent growth in the banking industry has been influenced y technology and its adoption. Because of technology, the traditional way of working in banks has changed. Implementation of technology has tremendous potential in the financial service industry and banks being part of this system cannot remain as mere spectators.
Banks are using technology for both front and back office operations for faster processing and easy clearance of financial instrument. Technology has become a strategic tool and a major differentiator for banks, as it is being used to cut costs and to remain competitive in the market. Information technology has enabled banks to carry operations to the comfort rooms of customer through Internet banking and mobile banking. All these developments have their own issues and challenges, which are being taken care of by the banks. The Reserve Bank of India plays major role in guiding them.
As more and more banks are adopting advanced technologies for their growth and retention of customers, banking seems to be more oriented towards importing customer relationships.
There are no reviews yet.