The strategic planning technique is, to strategic management theory, what mechanical engineering is to theoretical physics. More than simply procedural guidelines, then, this book contains principles of applied strategic management theory and empirical evidence that are either generally accepted or sufficiently verifiable to serve as bases for professional practice.
Both strategic management scholars and serious strategic planning practitioners who desire a comprehensive collection of generally accepted planning principles should find this volume useful. It is important to emphasize that the study or strategic planning methodology should not be limited to techniques alone. Many books have been written on planning technique over the years, but without firm foundations in theory and /or empirical verification, very few have endured the test of time. Accordingly, this volume is a compendium of both theory and empirical evidence that pertain specifically to how firms should be managed strategically.
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