This book will be useful for all sales and marketing people. Though selling is always based on relationships, it is difficult for the practitioners to understand and articulate this process. This book fills that gap. It has been written in an interesting format of a dialogue between ‘Kuttan’ (the disciple) and ‘Kuppu’ (the mentor). I recommend this book to all salespersons who wish to make healthy partnerships the cornerstone of their careers.
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