According the Sydney Morning Herald (January 2002), the web comprised more than 550 billion public pages and linked documents. Each day, 7 million pages are added, with the average life of a website being just 44 days. So, So, how do you attract readers (and keep them) in this veritable web wilderness? There’s quite a bit more to it than simply banging away on the keyboard to produce an effective website. There are a few basic principles that need to be observed to entice people to read and revisit your website. The Choice Guide web writing that works is full of essential, practical information for anyone wanting to communicate effectively via the worldwide web. It: Describes the big picture a process for planning and developing websites, Provides guidance and tips on writing and editing web pages, Helps you to make your web pages readable, Enables you to review your work effectively, Shows useful, specific examples of websites for different purposes, Shows useful, specific examples of websites for different purposes, Discusses related issues, such as copyright, design, content a management, integrating email marketing and follow-up.
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