Maybe I wasn’t doing it for the client. I enjoyed the chaos … the roller-coaster work-style … the easy informality … the long hours. Maybe that was what advertising was all about. Not just a job, but a way of life.’ Every year the Goodlass Nerolac paint company presented 10,000 `slightly naughty’ complimentary calendars to its dealers. Along came Sandeep Goyal, the new twenty-something assistant manager, and decided to stir things up a bit. The slick new calendar featured the four hottest models of the time. Killer product in hand, a dash of ingenious marketing did the trick: he actually sold over a million of them.
ABOUT THE AUTHOR Sandeep Goel
Dr. Sandeep Goel is an Assistant Professor in the area of Accounting and Finance in Bharti Vidyapeeth’s Institute of Management and Research, New Delhi. He has a distinguished academic record to his credit. He topped in his school in Senior Secondary Examination, conducted by Central Board of Secondary Examination, Delhi in 1992. He graduated in Commerce with Honours degree from Shri Ram College of Commerce, Delhi with flying colours in 1995. Later, he got his Master's degree in commerce with specialisation in Finance from Department of Commerce, University of Delhi in 1997. His special area of interest is Financial Management. To further his interest, he started working for his doctoral degree which he earned in the shortest possible time in September 2000. He has to his credit noteworthy books and several research papers and articles which have appeared in leading periodicals. He has organised various national conferences. He has guided a good number of scholars under him for their M.Phil degree. He has also guided a number of quality research projects, both at the graduate and post-graduate level successfully to completion.
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