The Indian Cement Industry: Issues, Trends and Cases

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The Indian Cement Industry is the world’s second largest after China’s Cement Industry. But, percapita production and consumption are low as compared to the world standards. On the technological front, Indian cement Industry can be regarded as highly competitive and is comparable with the best in the world, in terms of quality standards, fuel consumption etc. Indian cement plants, which depended heavily on wet technologies in the sixties and seventies, have subsequently shifted to modern energy efficient dry technologies. This trend is more perceptible in the last decade. The latest surge in the demand for cement is driven by the boom in the housing sector and infrastructure sector. The post deregulation scenario is marked by major reorganization of many of the capacities in the Indian cement industry. Consolidation has become the latest buzzword of the industry. Acquisitions, mergers and demergers have been the order of the day for the industry. Many major Indian players have acquired small companies and MNCs have also entered the industry through have acquisitions route. This book focuses on the technological, commercial and marketing aspects. It discusses the post deregulation scenario of the Indian Cement industry from the perspective of acquisitions, mergers and demergers. It also deliberates the government policies and their implications for the industry and the buyers.

ABOUT THE AUTHOR A.V. Bala Krishna

A.V. Bala Krishna holds a B.Sc. degree and an MBA from Andhra University. He is currently working as a Faculty Associate with Icfai Books, a division of the Icfai University Press. He has around 10 years of industry experience in the domains of telecom, automobiles, publishing, holiday marketing and fire protection systems. He regularly contributes articles to the books and magzines published by the Icfai University Press. His areas of interest include strategic marketing, services marketing and multinational marketing.

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Bibliographic information

Title
The Indian Cement Industry: Issues, Trends and Cases
Author
Edition
1st ed.
Publisher
ISBN
9788131415177
Length
256p.
Subjects