From Derek O’Brien, the biggest name in corporate and business quizzing in India, comes a book that will interest and excite anyone who is involved in the sectors of business and management. With questions ranging from the history of business to management practices and from industry pioneers to corporate icons, The Ultimate Business Quiz Book is a must-read for students enrolled in MBA programmes, executives who would like to catch up on their facts, as well as the general reader who might be fascinated by business-related information. In the pages of this book, readers will find out: What is an advertorial? Which is Bill Gates’s favourite business book? In marketing, who or what is a rack jobber? Who is the lowest paid CEO in the world? How did the brand Adidas get its name? What according to David Ogilvy is a headless wonder? In financial management, what is the aspirin count theory? Why was Jack Welch nicknamed Neutron Jack. The first volume of The Ultimate Business Quiz Book contains a total of 1000 questions, with a bonus of 200 factoids on business and management. There are forty sections, with a mix of knowledge-based questions and trivia, covering a vast spectrum of information, from business schools, economics and banking to brand names, business firsts, and logos and mascots. There are separate sections on G.D. Birla, J.R.D. Tata, General Motors, Microsoft, Virgin, Coca-Cola and many others. This is a book designed to engage and entertain the champion business mind for hours on end.
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