The (un) Common Sense of Advertising: Getting the Basics Right

by Sanjay Tiwari
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This book explains and simplifies hard core advertising and marketing concepts while taking the understanding of Advertising to a higher level of insightful learning.

ABOUT THE AUTHOR Sanjay Tiwari

Dr. Sanjay Tiwari (Birth-Jabalpur, Jan. 16, 1965) is a Senior Asstt. Professor in Navyur Art & Commerce College Jabalpur (M.P.). He was awarded Gold Medal in M.Com. 1985 and Ph. D. in 1993 on Personnel Management & Practices in BALCO” from Rani Durgavati University Jabalpur (M.P.). He has about 22 papers and 3 books to his credit and 4 books in pipe line. He has attended 22 National Seminar / Conferences. He is doing D. Litt. Under Faculty of Commerce, Rani Durgavati University Jabalpur (M.P.)

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Bibliographic information

Title
The (un) Common Sense of Advertising: Getting the Basics Right
Author
Sanjay Tiwari
Edition
1st ed.
Publisher
Response Books
ISBN
0761997369
Length
322p.
Subjects