Toys have an undeniable ‘force’ on every aspect of a child’s development, laying the foundation for reading, writing, mathematical reasoning and creativity. Through play, children develop physical skills (as a child at play learns to reach, crawl, walk, run, climb, jump, throw, catch and balance), fine-motor skills (the use of hands and fingers), mental skills (through toys that encourage problem solving, demonstrates cause and effect), language skills (which blossom as a child interacts with others and uses words for favorite playthings and activities), social skills (which are mastered by learning to follow directions, cooperate, take turns, abide by the rules and share), emotional skills (as children experience pleasure, bond with others, and work through feelings during role-play). This book throws light on the extraordinary role of the toy industry in play and society. It will have significance for three different sets of people: The parents who have a huge influence on toy purchase up to the age of 6/7 of their children. They look at the product from the point of view of safety, psychological development and price. The child who influences toy purchases from the age of 3 and by the time they are 8 or 9, they are the sole decision-makers. They look at the product from the view point of design, technology, association and visual appeal. The players of this industry who have to bear in mind the evolution that new-age children are going through, and keep up to the expectations by constant innovations, enhancement, promotions and stimulation. A child prepares for adult life when he plays, toys being his props. Perhaps most important of all, play is fun. Undoubtedly, the toy industry has a lot to cater to. All this is brought forth in this book.
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