Travel Agency Management: An Introductory Text

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Travel Agency Management is the first book of its kind which touches upon at length all typical travel agency and tour operator management issues, challenges, and gray areas such as, concept of agency and tour operation, changing dimensions of tour operators, itinerary planning, tour package management, Tour costing and Pricing, Travel agency marketing, Travel agency HRD, Cruise industry, Hotel industry, Financing tourism ventures and projects, Airline ticketing, Case studies, etc. This new edition has been thoroughly revised to take account of the changes in this volatile tourism industry. Moreover, this second revised edition gives, more comprehensive conceptual and practical understanding of the subject to the students and other professionals.

The salient features of the 2nd revised edition etc: It incorporates academic and industrial topics to meet present as well as future requirements. Cases, examples, thumbs, tabs and illustrations are given for easy understanding and referencing. It includes new chapter on cruise industry, which is an emerging segment of tour operation business. Each chapter in thoroughly updated to provide latest information about the areas. It focuses on students as supervisor, tour planner, tour manager, trainer and tour executive and prepare them for new assignments, duties, and responsibilities. Each chapters starts with learning objectives and ends with references which encourages students and readers for further research.

ABOUT THE AUTHOR Mohinder Chand

Mohinder Chand, PhD is Reader at the Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra (Haryana) India. He has developed and taught a variety of courses at the university. His field of specialization (s) include Travel Agency Management; Strategic Tourism Management and HRD. He has attended and participated in many International and Natinal Conferences and Seminars. A prolific writer, his research papers and articles have been published in reputed International and National Journals and Books. He has guided many scholars in Tourism at Doctoral level. He has been on the list of visiting faculty in many tourism and hotel management institutes. He has co-authored 'Basics of Tourism'. He is presently involved in hotel research especially front office, food and beverage and housekeeping operations and management.