When Not in Rome, Don’t Do as the Romans Do: A CandyD Italian in Emerging Markets

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"Two suitcases and the telephone numbers of two friends of friends: this was what I was carrying when I landed in India on October 22, 1998. What an irony in the fact that just a few years earlier, while boarding a plane from New Delhi to Rome, I had promised to myself not to go back to India, at least not until my retirement age." But as fate would have it, Stefano Pelle eventually returns to post-liberalized India as an expatriate working for the Perfetti Van Melle Group and what starts from there is a journey through emerging markets. At the heart of Stefano’s psyche and his management beliefs are innumerable situations when a one-sided biased perspective would have led to failure in business deals or problems in personal life; more so being an Italian married to an Indian wife, currently settled in the Middle East and with responsibility over a geographical area extending from Bangladesh to Senegal. Overall, the story wrought here is one of hard work, ambition, and success.

ABOUT THE AUTHOR Stefano Pelle

Stefano Pelle is Vice President and Chief Operating Officer, Business Unite Russia Asia, Perfetti Van Melle Group, and chairman of Perfetti Van Melle, India. He has been living and working in South Asia since 1998, having worked previously in several MNCs, including Johnson and Johnson and Danone. He has had extensive experience in the FMCG and services sector, both in developing and in developing and in emerging countries. Before joining the Perfetti Van Melle Group, he headed the High Speed Division of the Italian State Railways. In recognition of his work in South Asia, he was made a knight Commander by the President of the Italian Republic in 2006.