Women Entrepreneurs: Substance, Strength and Success

$31.50

$35.00

In stock

Free & Quick Delivery Worldwide

Woman Entrepreneurship is one of the key elements of growth in any economy. New enterprises contribute to the creation of a dynamic business environment through economic growth, the opening of new job opportunities and innovations in production processes and products. Naina Lal Kidwai, Anita Roddick and Indra Nooyi of PepsiCo are well-known and successful woman entrepreneurs. Their successes and the success of other woman entrepreneurs have changed perceptions and brought about paradigm shifts, calling upon the women of the nation to cherish the spirit of entrepreneurship. Woman entrepreneurship augments the wealth of the country in general and that of the family in particular. Therefore, provision of the necessary support systems in production, finance and marketing and improvement in the socio-cultural environment is of prime importance. In spite of constitutional provisions regarding gender equality and equal opportunities for development provided by the Government, women are still marginalized, particularly among the poorer sections of the community. NGOs have setup self-help groups and are facilitating the generation of income through various projects. They also take the issues to the Government. Their efforts in many cases herald a brighter future for women in business. This book aims at helping women improve the quality of their lives by helping them realize their latent talents and potential. It highlights the measures taken by the Government, and enumerates certain promotional schemes that have been instated with a view to promoting woman entrepreneurship. This book cites exemplary examples of woman entrepreneurs in order to motivate and inspire woman readers. This book is divided into three sections. The first section discusses the concepts of woman entrepreneurship. The second section illustrates the experiences of woman entrepreneurs. The last section, cases, states success stories of Martha Stewart, Naina Lal Kidwai, Indra Nooyi, Anita Roddick and the groundbreaking womenâ€™s organizationâ€“ Lijjat Papad.

ABOUT THE AUTHOR Medha J. Gore

Medha Janardan Gore holds a bachelor's degree in Microbiology, a master's degree in Management Science with Marketing as specialization, and an M.Phil in Business Administration, all from Pune University. She also holds another master's degree in Economics and a PGDBM from SNDT University, Mumbai. She is currently working as a Consulting Editor at Icfai Business School Research Centre, Pune. Prior to joining Icfai, she was associated with various academic institutions in Pune. Her areas of interest include business environment, marketing and strategic studies.

ABOUT THE AUTHOR Pramod Rao

Pramod Rao holds a Mechanical Engineering degree from the Regional Engineering College, Rourkela. He has 35 years of varied industrial experience. He started his career with Voltas Ltd., where he worked in the marketing division for 18 years and held various senior managerial positions. For the next 17 years he co-founded and ran his own enterprises. He co-founded â€˜Raaga Vacations', based at Connecticut, USA and 'BSO', based at Mumbai, India. These firms were involved in tourism marketing business. Later, he co-founded and was Managing Director of 'Glenridge Executives Center Pvt. Ltd.' at Bangalore which offered ready-to-use, fully furnished offices and allied services to MNCs, wanting to begin their operations at Bangalore. He currently heads Icfai Business School Research Centre, Pune.