Pramod Rao
Showing all 20 books
The volume deals with the socio-political background of the Telangana region and focuses on the religio-cultural changes and continuities of the Dalits in the region. Dr. Pramod Rao examines the nature and pattern of conversion movements among Dalits in the region and why they occurred. He deals with caste distinctions within the church and the beliefs of the Christian Dalits including their pre-conversion beliefs and customs—their belief in female deities ...
Every organization needs to maintain certain quality standards provided by organizations like ISO. More so, since today’s customers have become highly aware and quality conscious. The International Standards Organization has provided a level playing field manufacturer to officially state the quality of their products and business practices. ISO is made up of more than 150 national standards institutes from countries large and small, industrialized and ...
Emotions play different roles in making advertising effective. Different emotions and emotional-stimulators like happiness, curiosity, sorrow, humor, fear, beauty, etc., have been portrayed in advertisements. A punchline in an advertisement accompanied with strong emotional appeal, touches customers’ psychological needs and influences the perception about the brand image. In many advertisements, without actually conveying the product qualities, beautiful people ...
Gone are the days when advertising was considered "salesmanship in print"! Not any more! Today advertisers are equipped with very advanced technologies to reach out to desired target audiences. The rapidly changing technology has had a great effect on mass media. We have seen the media evolve from print to television, to Internet, to mobile phones and so on. In an age where advertisers are using every possible medium to spread out their message, radio ...
"Micromarketing", takes into cognizance the growing, observable fact that today's customers distinguish themselves as having unique desires and interests and they demand that businesses understand and meet those personal needs. To satisfy these customers, major marketers must swing from casting a wide marketing net over a vast crowd to selling to millions of individual customers. This shift from mass to micro marketing presents both opportunities and ...
PR is a multifaceted discipline which deals with Media Relations, Community Relations, Public Affairs, Government affairs, Issues Management, Financial Relations, Trade Relations, Internal Communications etc. Its scope and function spread over varied organizational segments. PR has emerged as an important and reliable tool to corporates, governments, industries at large to disseminate information to the various "publics" concern to the organization, so ...
A well-functioning services sector is the key to the overall performance of the economy and welfare of citizens. Services comprise different economic activities and thus act as a catalyst for the growth of other sectors in the business world. The boom in services sector is the outcome of developments like growing digitization of services; development of broadband networks; changing business models triggered by technological advances; emergence of global labor ...
Are you held responsible for not getting results from your team? Do you have any doubts on your strategy? Think again, probably it is the execution and not the strategy that might have put you down. 'Execution' is the discipline of getting things done. Every strategy should have its own clearly defined execution path. Surveys have proved that most of the strategies, even the good strategies, have failed because of lack of proper execution. The successful ...
Peak Oil is the simplest label for the problem of energy resource depletion, or more specifically, the peak in global oil production. Oil has powered phenomenal economic growth over the last century and a half. The rate of oil production, meaning extraction and refining, has grown in most years over the last century. Once we go through the halfway point of all reserves, production becomes ever more likely to decline, hence peak. Peak Oil means not running out of ...
How are pilots trained? What technology is responsible for stunning realism in games? How are virtual universities set up? The answers to all these questions and many more can be found out in this book. The technology which makes amazing feats possible is Virtual Reality. The awesome power of modern computer graphics and advances in haptics produce powerful virtual environments. So powerful are the environments that the users get fully immersed in it. The ...
When the International Monetary Fund was originally formed, its purpose was to promote international monetary cooperation through a permanent institution, to facilitate and to contribute thereby to the promotion and maintenance of high levels of employment and real income and to promote exchange stability. In the last decade, there had been much debate about the role of the IMF in the changing global economic scenario. Like any other financing institution, IMF ...
The growth and productivity of any country rest on the pool of human resource it has. The contemporary threat to this human resource asset is seen in the form of ageing which has been altering the demographic structure of most of the developed world and the threat is fast catching up with the developing world too. The sources of population ageing lie in two (possibly related) demographic phenomena: rising life expectancy and declining fertility. The 'Demographic ...
The business world recognises the power of pricing. Management cadre, at all levels, realises that even a 1 percent difference in pricing can have a dramatic impact on profits. They are familiar with the fact that sharpening focus on pricing decisions may increase its profitability by as much as 25-60%. However, it is not so easy to reap the benefits of strategic pricing decisions. The book explores the silhouette of pricing decisions through collection of ...
Woman Entrepreneurship is one of the key elements of growth in any economy. New enterprises contribute to the creation of a dynamic business environment through economic growth, the opening of new job opportunities and innovations in production processes and products. Naina Lal Kidwai, Anita Roddick and Indra Nooyi of PepsiCo are well-known and successful woman entrepreneurs. Their successes and the success of other woman entrepreneurs have changed perceptions ...
We can easily be misled by words but not by body language. Words are relatively easy to control, while body language, facial expressions and voice characteristics are not. By paying attention to these nonverbal cues, we can detect deception or affirm a speaker’s honesty. If we can read other people’s nonverbal messages correctly, we can interpret their underlying attitudes and intentions and respond appropriately. Body language has been gaining importance ...
As a result of modern-day changes about how business must be strategized, organized, and executed, ‘enterprise transformation’ has become the “buzzword du jour†in business world. Most senior executives or senior leadership teams (the CEO/GM and his or her direct reports) have been working on the wrong things. They spend a disproportionate amount of time on day-to-day operational and financial management issues at the expense of the long-term ...
The FMCG market has changed with the advent of innovative products. It has emerged as a fast, customized and large market. The primary reason for this change is the changing marketing environment in the FMCG business. Changes in the marketing environment have generated a need to reconsider the managerial perspectives on marketing in the FMCG business. This book points out that, marketing functions in the FMCG business are all about seizing competitive advantage. ...
Something you have - A key or a token; something you know ? A password or a PIN; and something you are – Biometric.Biometrics is a method of identification and verification based on individual physical traits. Thus, one’s fingerprints, one’s face, one’s iris can all be biometric identifiers. Why Biometrics? Because, unlike a key or a token, a biometric identifier cannot be stolen or lost; it remains with an individual. Unlike a password or a PIN, it ...
Workforce diversity has become the order of the day, as more and more organizations cross their domestic barriers and enter the international market arena with their products, services and even building manufacturing facilities, apart from entering into business alliances with foreign companies. Diversity needs to be embraced more as a concept rather than to meet any statutory requirement. Culture sensitive issues and conflicting situations have to be handled ...
Critical Infrastructure refers to those sectors of an economy which have direct impact on the functions and sustainability of the economy. It embraces material assets, facilities, industries and capabilities that are essential for the functioning and well-being of a society and economy. These days, due to global terrorism and increasing international political upheavals, nations the world over, face high security risks and need to instate an integrated and ...