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This book seeks to find out the influence of different marketing strategies on acquiring and retaining consumers of various income levels in the gold ornament market. Making a deep insight into the marketing strategies in the Indian gold market, it describes influence of product-related, price-related, promotional, place-related and consumer-oriented marketing strategies on the behaviour of consumers in the gold ornament market in the country.
It discusses at ...
Each of the chapters in this volume offers important insights into the family as a mediating structure of globalization. In their work on father presence in South Africa, Townsend, Madhavan and Garey describe the changing role of fathers in relation to the South African labor market and its emerging position in the global economy. And in a study of refugee families in Sierra Leone, Andrews notes the critical role played by children in how families cope with the ...