Gennext Publication
Showing all 20 books
Sharief loves Mohini since 6th standard but fears from telling her. She's literally out of his league. Mohini loves him too. Things go wrong as she walks out of his life at such a time when he needed her the most. This is when Mahira, the mysteriously beautiful creature comes into his life and sets it straight. As its Sharief Malhotra, things are sure to go wrong whenever he is happy. Mahira has to Breakup with him after her brother finds out everything. Sharief ...
The book is a simple rendition of a lifetime of memoirs, anecdotes and stories about wildlife of the beautiful Indian panorama of species of animals and birds and some of the jungle lore. The stories are made more interesting by the accompanying sketches by the author, as is said ‘’A picture speaks a thousand words’’. Main stories are of a man eating panther near Nagpur, shot by the authors father in 1944, whom he had accompanied as a boy. ...
Shades of love…! The writer has presented a bouquet of short stories which is bound to enthrall his readers. His insatiable desire and passion to tell his stories often compelled him to continue writing till late at night. Some of his stories portray emotions like love, suspense, drama and some were inspired by true stories while others are imaginary. It was all due to his passion that he dreamt of plots like' Fourth Angle of a Triangle'. He is himself ...
This book aims to examine the various aspects of Mongolia’s foreign policy. Presenting theoretical framework of foreign policy in general, it conceptualizes it in the Mongolian context. Further it analyses the various domestic factors responsible for changes in its foreign policy as well as the external factors that influenced the changes in post-Soviet Mongolia’s foreign policy.
It also discusses at length the adoption of the new post-Soviet ...
This book seeks to examine the inhuman practice of female circumcision from a human rights perspective, with special reference to Ethiopia. It tries to understand the reasons for the continued prevalence of this archaic practice in several countries in Africa and more specifically in Ethiopia. Highlighting that high level of illiteracy, entrenched patriarchy and other socio-cultural reasons are the major factors for this brutal practice, it unravels the direct ...
This book has been prepared and presented to students of B.Ed. in Indian Universities for their benefit. It is strictly in accordance with curriculum and syllabus prescribed by U.G.C. This book will be equally useful for teachers, trainers, pupil teachers and students in general. This book stresses on the needs of students and guidance programme.
Contents: Preface. 1. History of Guidance Movement Guidance movement in India, UK, USA. Guidance in modern India. 2. ...
This book is all about developing a holistic career which brings long term satisfaction and enrichment to individual.The author has adapted the concepts of management being practiced in the corporate world-motivation, creative thinking, strategic thinking etc to an Individual's concern for career growth and joy at work. However these concepts and techniques are adapted and simplified in a jargon free manner and are easily understandable to anyone who is ...
This book identifies all the essential skills that are believed to be fundamental to the practice of mental health nursing. These skills can be used with different patients and service users and transferred, like a toolkit, between the many settings and services with which mental health nurses today are involved. This book is organized chapter-wise according to the revised syllabus prescribed by the Nursing Council of India. The focus is on developing the ...
This book takes an operational approach to the management process. Focusing actively on planning organizing, controlling and leading The easy writing style and organization of the book have made it very student-friendly. It emphasizes the issues that managers face, with focus on the services sector. Global management. And information technology. The streamlined text covers the principle concepts of management to provide students with a solid foundation for ...
Human resources are the most unique and precious possessions of an organization. The productive management of an organization's human resources is a dynamic and challenging job, particularly at a time when the businesses have acquired international status and world economies are in a state of flux. This textbook examines the various Human Resource processes that are related to attracting, managing, motivating, and developing employees for the welfare of the ...
This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have ...
The volume introduces and examines the business environment model and presents methods of appraisal to examine the model, allowing students to view the business environment both internally and externally. It will help students to understand how Business organizations operate in political, social, technological, legal, and economic environments. Due to an increase in globalization of business, a chapter has been dedicated to the international business environment, ...
This volume is a comprehensive textbook specially designed to meet the requirements of management students specializing in sales and distribution. It highlights the major decision areas within sales and distribution and provides analytical models and approaches that will facilitate decision making. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in ...
This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retails formats. This means retailers will have to have knowledge of knowing their customers and anticipating their needs. As the economics structure in India is changing so is the field of ...
This textbook presents practical simple tools and concepts of managerial economics for students as well as managers practicing in business environment. It presents the essentials of managerial economics in a lucid style. This volume exclusively incorporates this discipline to other managerial functions. Managerial Economics teaches students how to make better business decisions and succeed in their field. This volume is an essential addition to any student and ...
This volume is a concise introduction to Organizational Behaviour. It is developed specifically for courses and business students. It focuses on the core topics of the organisational behaviour and illustrate to show its application in practice. It is written for students on undergraduate and postgraduate degree programmers. It has been enveloped to cover extensively various aspects of the field of organisational behaviour. The Language is highly lucid so that ...
This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces successful tactical market planning, and gives examples of market planning, and gives examples of market-focused, original and customer-driven action. It focuses on customer relationship management, brand building, optional market channels, and international ...