New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on firsthand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take ...
