Agri-business organizations and the contracts therein tend to be complex as they require close coordination between isolated agricultural farms in the backward linkage component, on the one hand, and agro-processing and marketing operations in the forward linkage component, on the other. These organizations have undergone further changes in their structure and functioning under pressure of liberalization and globalization, while taking advantage of the ...
Agricultural Machinery Industry in India: Growth, Structure, Marketing and Buyer Behaviour
