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The need to appreciate cross-cultural perspectives and orientations is increasingly seen as indispensable. Globalization and emerging markets have highlighted the challenges of working in a multicultural environment. Strategically, these challenges can be viewed positively and can be a source of competitive advantage for individuals, organizations, as well as communities and nations.
Presented in the form of empirical research papers, contributed by scholars from ...
Contemporary Trends in Tourism and Hospitality Management attempts an integrated approach to tourism development, focusing on sustainability and authenticity of tourism experiences as effective responses to changes in tourism patterns and relationship matrix, as underpinned by the complex linkages fostered by multiple stakeholders. It discusses issues related to contemporary practices in tourism in order to develop strategic tools to mitigate the challenges faced ...