Cisco system, Inc was founded by a small group of computer scientists from Stanford University in 1984. It has now become a multinational corporation and a leader in networking for the Internet employing 61,000 people all over the world, with an annual turnover of US$ 35 billion. In 2007, it ranked 74th in the Fortune 500 list of companies. With a unique networking system and solution, Cisco has created a big revolution in the Internet networking industry. Its growth strategy has focused on three market segments such as, Core technologies based market like routing and switching; the Service provider based market segment; and Advanced Technology market segment. Cisco’s product development has evolved based on customer needs and wants. It has successfully implemented their customer friendly strategies which have enabled it to become the market leader. Cisco Systems have used acquisition as a strategic business weapon. It has made more than126 acquisitions since 1993 to broaden its product offerings and secure talent pool in the extremely competitive networking industry. It has transformed its business through strong business strategy, focusing on the technology and dotcom boom in the last decade to become a market leader in the field of computer software, hardware, and networking and communication industry. This book discusses how Cisco gained its competitiveness in the market place through its innovative business model, technology innovation, product innovation, and customer management.
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