This Encyclopaedia is suitable for courses in Business Communication, this work gives an introduction to business communication and focuses on the most consequential aspects of communication. It enhances the readers' competitive edge in the workplace enabling them to "hit the ground running" and contribute to their organization immediately. Business Communication With advice and tools for improving a wide array of communication skills – from delivering a successful presentation to draft proposals to the savvy use of email-Business Communication helps managers deliver information effectively.
The basic plan of the encyclopaedia is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence, report writing, and oral communication and builds from the theory presented. At the appropriate places, the theory is related to specific applications. Because the theory applies to almost every instruction given, the more obvious relations are left to the student.
ABOUT THE AUTHOR Alok Satsangi
Alok Satsangi, after spending couple of years in the corporate world, where he held respectable positions, with NIIT Smart Serve & ITC Infotech Later Mr. Satsangi, took to teaching management students. In the lat five years he has taught at Jaipuria Institute of Management, Vasunndhra, Ghaziabad as a core faulty and as visiting faculty at SRC, New Delhi, LCM, Rohini & NCPE, Noida. Currently he is working as a core Management faculty NSB School of Business, New Delhi. He is also taking care of the corporate relations of the college. He Specializes in Marketing and Human Resource Management. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for personality development with many agencies. He has published couple of research papers and at present pursuing research.
ABOUT THE AUTHOR Sumit Sethi
Sumit Sethi, after spending couple of years in the corporate world, where he held respectable positions, with Classic Advertising Group & Time Education Pvt. Ltd. Later Mr. Sethi, took to teaching management students in the last few years he has taught as visiting Faculty SRIIR, New Delhi, LCM, Rohini. & NCPE, Noida. Currently he is working as a core Management faculty with NSB School of Business, New Delhi. He is simulta-neously taking care of the Marketing Department of the college. He is also working as a freelance consultant with MIMT, Ghaziabad. He Specializes in Marketing and Information Technology. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for personality development with many agencies. He has published couple of research papers and at present pursuing research.
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