"Encyclopaedia of International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, it helps students to see the cultural and environmental uniqueness of any nation or region.
In the present day world International marketing is a highly skilled assignment. The job becomes more strenuous because of state competition and changing rules international and local laws. In India, in the wake of the growing need for trained and skilled managers in the field of international marketing as one of the subjects at undergraduate and postgraduate levels. International marketing as discipline has emerged only recently, as an offshoot of the ever-increasing interdependence of nations and the rise of the transnational corporations which treat the globe as their market.
This Encyclopaedia covers the syllabi prescribed by various Universities, institutes and associations in the subject of International Marketing with particular reference to India. Besides students, bankers, exporters, managers etc., may find this Encyclopaedia as the ready reference in providing basis of the international marketing.
ABOUT THE AUTHOR Alok Satsangi
Alok Satsangi, after spending couple of years in the corporate world, where he held respectable positions, with NIIT Smart Serve & ITC Infotech Later Mr. Satsangi, took to teaching management students. In the lat five years he has taught at Jaipuria Institute of Management, Vasunndhra, Ghaziabad as a core faulty and as visiting faculty at SRC, New Delhi, LCM, Rohini & NCPE, Noida. Currently he is working as a core Management faculty NSB School of Business, New Delhi. He is also taking care of the corporate relations of the college. He Specializes in Marketing and Human Resource Management. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for personality development with many agencies. He has published couple of research papers and at present pursuing research.
ABOUT THE AUTHOR Sumit Sethi
Sumit Sethi, after spending couple of years in the corporate world, where he held respectable positions, with Classic Advertising Group & Time Education Pvt. Ltd. Later Mr. Sethi, took to teaching management students in the last few years he has taught as visiting Faculty SRIIR, New Delhi, LCM, Rohini. & NCPE, Noida. Currently he is working as a core Management faculty with NSB School of Business, New Delhi. He is simulta-neously taking care of the Marketing Department of the college. He is also working as a freelance consultant with MIMT, Ghaziabad. He Specializes in Marketing and Information Technology. He has organized National Seminars, served as a member in many professional bodies, and is a trainer for personality development with many agencies. He has published couple of research papers and at present pursuing research.
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