Life Insurance Corporation of India: Marketing and Business

The present book is a beautiful presentation of facts and figures relating to the business and marketing activities of the Life Insurance Corporation of India. In fact, the author has tried to display his knowledge and understanding about the various business activities of LIC of India. The book runs into two hundred and odd parts and is divided into eight chapters in addition to appendices and bibliography. The first chapter examines the organisational and functioning aspects of the LIC of India. The second chapter pin points the various objectives of the LIC of India. The third chapter deals with the marketing policy whereas the insurance business activities have been highlighted in the fourth chapter. The fifth chapter underlines the services being provided to policy holders. The sixth chapter delineates the managerial and controlling system of LIC. The seventh chapter displays the trend of regional distribution and the last chapter contains the summary and conclusion. The book will be more useful for stakeholders and all those who are interested in marketing and business activities of Life Insurance.