Successful Public Relations

In the new edition of Successful Public Relations, Jim Dunn gives an updated, step-by-step guide to effective public relations. ‘There is no mystique surrounding good public relations’, he says – but there are certain ‘rules’ and steps to be taken in order to develop successful media relations. Jim Dunn uses almost 25 years’ experience of both sides of the journalist/PR fence to provide valuable, practical advice – from the role of the PR officer to fees and costs and the effective use of PR on radio and television. Helpful case studies add extra practitioner value to this excellent guide.