Writing and Producing for Television and Film

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Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This bookâ€”the second in a three-book series titled Communication for Behavior Changeâ€”is aimed at all producing or directing Entertainment-Education dramas for television and film. The authorsâ€”both leading practitioners in the field of Entertainment-Educationâ€”dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book. Specially designed to offer precise information in separate sections to various users-the program manager, writer, producer/director, and actor-the book is a structured, step-by-step guide that answers the multiple problems faced by al members of a television drama or film production team. The book will also be of interest to development planners, donors, NGOs, researchers, and other individuals or organizations engaged in the field of behavior change communication and communication for development.

ABOUT THE AUTHOR Esta de Fossard

Esta do Fossard is Senior Communication Advisor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as George Mason University in Virginia. De Fossard has been working in the field of behavior change communication for more than 30 years and has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books-both for adults and children-to her credit. Among them are the previous book in this series-Writing and Producing Radio Dramas-and the forthcoming book in the series-Distance Learning via Radio, Television and the Internet.

ABOUT THE AUTHOR John Riber

John Riber is an independent filmmaker and Founder-Director of the Media for Development Trust, currently based in Dar-es-Salaam, Tanzania. He has extensive experience of filmmaking in various countries of Asia and Africa. In the capacity of a communications consultant, Riber has designed and run formal film, video, and radio training courses in Asia, Africa and the United Stated of America. He has also conducted research and prepared reports on the film, video, and television sectors in the southern African region.