Tourism Marketing

This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. It is unique in its attempt as it includes tourism marketing in Indian as well as international contexts. It will help students and practitioners of tourism in understanding the destination marketing process and the way tourism marketing can play a crucial role in the national economy. The book highlights the key Indian cases of Kerala, and Chilika Lake and international cases of Austria and Malaysia. The book, with its key focus on tourism and destination marketing, covers a wide array of subjects that include; Tourism and Terrorism; The External Deterrents in Tourism Promotion; The Emerging Concept of Eco Tourism Initiatives; The Role of National Tourist Organizations The scope of this book covers conceptual, application and case-based approach in understanding tourism marketing. The contributors are unique in the sense that they are from various fields like marketing, human resource management, tourism planning and business policy and economics. The case-based approach with thoroughly researched papers help readers not only increase their comprehensive skills but also improve their analytical skills.