The entertainment industry is one of the largest of both the Indian and the US economies and is projected to become the most prominent, globally. Experiences of the global film industry are traced in this book right from the pre-war period, through the booms and recessions of the post-war period, detailing the evolution and success of the filmmaking industry from the 1800s to the 1990s, bringing the reader an understanding of cinema and the film industry across the globe. Globalization of the film industry was not a completely new phenomenon; by penetrating virtually every society, the international spread of cinema resulted in films becoming the first globalized medium. Globalization intensified greatly after the 1960s, based not on colonialism but on economic and social ties between countries. This book also focuses on issues such as funding, financial dilemmas, budgets, government intervention in funding and support, distribution, ancillary markets, with regard to the global film industry.
ABOUT THE AUTHOR Nasreen Taher
Nasreen Taher holds a Masters degree in Business Management and a Postgraduate Diploma in Print and Broadcast Journalism. Prior to joining Icfai, she was associated with various national dailies and a business magazine as an Editor. Several of her short stories have been published in women’s magazines, and a few of these have received meritorious recognition. She has written a large number of original articles and book reviews which have been featured in various publications. At present, as a consulting editor, she has been actively involved in research, and editing of publications at the Center for Business Research, Icfai Business School, Bangalore.
ABOUT THE AUTHOR Swapna Gopalan
Swapna Gopalan holds an MBA in Finance from the Bangalore University. She is currently working as a Consulting Editor at the Icfai Research Centre, Bangalore. She is also a Visiting Faculty (Finance) at the Icfai Business School, Bangalore. She has been a regular contributor of articles and case studies to various publications of the Icfai University Press. Her other areas of interest include philosophy and spiritualism.
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