A.V. Vedpuriswar
Showing all 16 books
This book covers important issues relating to International Marketing. Part I of the book covers concepts. Part II consists of cases featuring well-known companies like, IKEA, Gucci, Prada, Dabur, Matsushita, Wal-Mart and Ambev. Companies move to overseas markets for various reasons. These include saturated and intensely competitive domestic markets, need to diversify risk, opportunity to realize economies of scale and scope, entry of competitors into overseas ...
Strategy is at the very core of business success in today's highly complex and competitive environment. In simple terms, strategy means both having a vision about what the company wants to become in future and also putting in place a plan, with definite milestones, of getting there. Formulating an appropriate strategy is thus crucial for any business to survive, grow and prosper in the long term. This innovative quick-reference guide captures the essence of ...
Marketing strategy is all about leveraging the marketing mix to give customers an unique value proposition. Different elements of marketing, product, price, distribution and promotion have to be managed in an integrated way to ensure that customers can be attracted and retained. This book of cases, aimed at illustrating marketing in action, features case studies on well known Indian and global companies including Nike, Harley Davidson, McDonald’s, Coca-Cola, ...
Marketing strategy has undergone a dramatic shift in recent years. In the new liberalized environment, due to intensifying competition and more demanding customers, marketing is gaining importance. Companies have to provide value to customers, yet keep costs under control. They must build powerful brands at affordable prices. This book of cases, aimed at illustrating marketing in action, features well known Indian and global companies including Balarampur Chini ...
This book is about how Enterprise Risk Management (ERM) is evolving in the financial service industry. Key risk Management issues facing financial service firms include: Risk Governance, Regulatory and Economics Capital, Credit Risk Management, Market Risk and Asset/ Liability Management, Operational Risk Management, Risk Systems and Technology. ERM is being used by financial institutions seeking better decision- making, greater shareholder value, ...
This book presents important concepts of Enterprise Risk Management (ERM) and explains how they can be used across industries. It also demonstrates the effectiveness of this concept through case studies of Wipro, Dell, Infosys, Polaris, CISCO, Microsoft, Toyota, Ford, General Motors, and PSA Peugeot and Citroen, among others.
When seen together, this six-volume series on Enterprise Risk Management (ERM) is a unique compendium that has put together views of leading academicians and practitioners in the field of ERM along with insightful case studies by ICFAI research teams. Together the volumes seek to ask and perhaps answer questions like what are the risks faced by the companies? What is the magnitude and frequency of these risks? How can these risks be managed to maximize ...
When seen together, this six-volume series on Enterprise Risk Management (ERM) is a unique compendium that has put together views of leading academicians and practitioners in the field of ERM along with insightful case studies by ICFAI research teams. Together the volumes seek to ask and perhaps answer questions like what are the risks faced by the companies? What is the magnitude and frequency of these risks? How can these risks be managed to maximize ...
When seen together, this six-volume series on Enterprise Risk Management (ERM) is a unique compendium that has put together views of leading academicians and practitioners in the field of ERM along with insightful case studies by ICFAI research teams. Together the volumes seek to ask and perhaps answer questions like what are the risks faced by the companies? What is the magnitude and frequency of these risks? How can these risks be managed to maximize ...
One of the most fascinating countries in the world, Japans economy has been in recession since the early 1990s. This book takes an objective look at this country and identifies its core strengths and structural weaknesses. It explains the evolution of Japanese economy, and deals with the uniqueness of its corporate sector such as subcontracting and lifetime employment.
India is one of the most promising and fastest-growing economies in the world. Many MNCs have sensed exciting opportunities here. Despite the huge potential of the country, the performance of MNCs in India has been decidedly mixed. Many MNCs which have succeeded remarkably elsewhere in the world, have yet to achieve significant market shares in India. The market entry strategies that have worked so well in other countries have not been successful in India. Many ...
The retailing industry is going through exciting times. Changing consumer buying patterns and technology have reshaped the industry beyond imagination in the past 20 years. This book is an attempt to understand how the global retailing industry is evolving, what are the challenges it is facing and how companies in the industry are addressing these challenges. Different dimensions of the retailing industry are examined in detail. These include, Strategic ...
Countries differ in size, population and stage of economic development. Yet, when it comes to achieving global competitiveness, some common threads run through nations. This book addresses some important questions. What are the crucial factors influencing the economic development of a country? What kind of policies facilitate industrial development and innovation? What is the role of government in shaping a country’s competitiveness? What attracts foreign ...
The software industry is an exciting place what with the emergence of the Internet, the fast changing market dynamics and a shift in business strategies. These two volumes set out to chronicle the growth of some of the companies, the challenges they faced and those of the future. Volume I explores the IT software goliaths like Infosys, Intel, Microsoft, Oracle and Sun Microsystems. Volume II has a detailed look at the hardware market and five well-known computer ...
The software industry is an exciting place what with the emergence of the Internet, the fast changing market dynamics and a shift in business strategies. These two volumes set out to chronicle the growth of some of the companies, the challenges they faced and those of the future. Volume I explores the IT software goliaths like Infosys, Intel, Microsoft, Oracle and Sun Microsystems. Volume II has a detailed look at the hardware market and five well-known computer ...
Competitive and technological changes in the pharmaceutical industry-powerful new drug discoveries, innovative R&D partnerships and marketing plans-are changing the business strategies of many pharma companies. But they face the challenge of spiraling cost of drugs, searching for new drugs, patent expirations and cutting medical care costs. The book also takes a look at the changing face of this industry and profiles the operations of several companies ...