A to Z of Business Strategy

In stock

Free & Quick Delivery Worldwide

Strategy is at the very core of business success in today’s highly complex and competitive environment. In simple terms, strategy means both having a vision about what the company wants to become in future and also putting in place a plan, with definite milestones, of getting there. Formulating an appropriate strategy is thus crucial for any business to survive, grow and prosper in the long term. This innovative quick-reference guide captures the essence of business strategy in more than 325 crisp, alphabetically arranged topics spanning: Principles of strategic management, Key concepts and applications, Which strategy works best – and when, Insights on strategy of global thought leaders, Contemporary global best practices from leading companies, Explanation of key terminology. A detailed introduction describes both the evolution and recent trends in business strategy, and an extensive bibliography guides you to other authoritative books and resources on the subject. Here then is essential, cutting-edge knowledge on business strategy suitable for professional managers, academicians and students of management. And the quick-reference alphabetical arrangement means you can access any topic that you want instantly.

ABOUT THE AUTHOR A.V. Vedpuriswar

Dr. A V Vedpuriswar is Dean, ICFI Knowledge Center, Hyderabad. Vedpuriswar holds a B.Tech (Honours) degree in Chemical Engineering from IIT, Kharagpur, a post Graduate Diploma in Management from IIM, Kolkata, the Chartered financial Analyst (CFA) Charter from ICFAI and the PhD degree from Osmania University. Vedpuriswar had earlier worked in Berger Paints (Industrial Marketing) and Tata Steel (International Operations). His areas of interest include International Business, International Finance and business strategy. His research work has a strong global orientation. Besides teaching, Vedpuriswar is also key member of ICFAI’s case development unit, which has emerged as one of the most dynamic case-writing teams in the country. He has authored books like, the global CEO, Enterprise Risk management and innovations in Business Models. He has also edited several volumes of case studied published by the ICFAI University Press. Vedpuriswar was Consulting Editor of “ The Icfaian Journal of Management Research.”

reviews

0 in total

There are no reviews yet.

Bibliographic information

Title
A to Z of Business Strategy
Author
Edition
1st ed.
Publisher
ISBN
8170947111
Length
256p.
Subjects