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This book is designed in such a way that it covers the relevant syllabi of the universities in India. The book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book stresses on purchase decision and consumer behaviour and clearly explains the five stages of problem recognition, information search, information sources, evaluation of alternatives and factors influencing the consumers in the decision-making process. It ...
The book on “twinkling Thirty-Commerce and Information Technology†(Collection of Research Papers in Commerce and Related Subjects), is the author’s painstaking effort of research for the past ten years, on various current topics based on field study. The papers included in the book are grouped under seven major heads. There are altogether 30 papers in this book. The first group, related to Global business, contains four papers, which ...