Contemporary Research in Emerging Issurance Market

Dr. A. Vinayagamoorthy is a Lecturer, Department of Commerce, Bharathiar University, Coimbatore – 641046. He teaches Business Research Methods, Insurance and Risk Management and ERP to M.Com. students. Besides M.Com. and M.Phil. degrees in commerce, he has acquired M.Ed. in education from the University of Madras, P.G. Diploma in Computer Application, He has a teaching experience of 16 years at the UG and PG level. He is an approved supervisor to guide M.Phil. and Ph.D. candidates in Commerce. He has to his credit several research papers and articles published in reputed journals and magazines. He has published several research papers, write up’s in a national level journals and magazines. He has organized national seminars, served in the Editorial Board as member in national and International journals and served as member in professional bodies and been a consultant to service organizations. He was awarded Ph.D. degree by the University of Madras for his thesis “Purchase Decision and Consumer Behaviour”. He is a visiting faculty to the various Indian Universities. He has specialized in the areas of Marketing Management, Consumer Behaviour, Insurance and Risk Management, International Finance and Business, Financial Accounting, Cost and Management Accounting and Direct and Indirect Taxes.