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The book provides a good deal of information on applied business management communication with special reference to India and other developing nations. The bibliography contains more than 300 references which are related to the subject of commerce and business management communication in India and abroad. The book meets the objective of being a text book and reference book that provides relevant details pertaining to managerial communication to various ...
This book aims to examine the various aspects of communication policy in India, in the backdrop of globalization. Explaining the fundamentals of communication, it describes in detail the basics of communication policy.
Analyzing the relationship between globalization and world media, it tries to assess the impact of globalization on Indian economy, print and electronic media, film media, folk media, corporate advertising and corporate communication. Finally it ...