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Given that it is not the individual components constituting a holiday in isolation or in additive relationship that determines tourists’ sense of contentment with that holiday, the absence of an instrument to capture the effect of the holiday experience in its entirety is but strange. Beginning with a brief inventorying of the current approaches to the measurement of tourists’ sense of connectedness to the diverse components of holidays, the present paper ...
At the start of the new millennium, tourism is firmly established as the number one industry in many countries and the fastest growing economic sector in terms of foreign exchange earnings and job creation. Also, tourism is a powerful force for improving intercultural understanding and contributing to peace among the nations of the world. In today’s highly competitive business environment, understanding travel behavior is crucial to achieving excellence. ...