Tourists and Tourism

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At the start of the new millennium, tourism is firmly established as the number one industry in many countries and the fastest growing economic sector in terms of foreign exchange earnings and job creation. Also, tourism is a powerful force for improving intercultural understanding and contributing to peace among the nations of the world. In today’s highly competitive business environment, understanding travel behavior is crucial to achieving excellence. Tourists and Tourism mostly contains research perspective that try to grapple tourism from the standpoint of the tourist. Containing original theoretical and empirical studies in a single volume, Tourists and Tourism will give professionals, academics, and researchers in the field essential information and insight on some of the trends, happening, and findings on tourism consumption. Though the area of consumer behavior in general has been highly researched, tourism researchers have traditionally been overly biased towards the supply side. While it is generally accepted that conspicuous consumption is at the core of tourism, lack of fundamental understanding about how tourists make consumption decisions is but strange. Consumption related ideas like ego involvement, customer satisfaction, loyalty, family decision-making, influence of friends and relatives, novelty seeking, etc. have yet to receive to tourism-orientation. For instance, how do tourists arrive at trade-offs between work and various types of leisure and recreational opportunities, how do their behaviors follow what they plan, and what are the consequences of touristic consumption are fundamental to any insightful marketing program. In the present volume, some of these issues are addressed in the light of specific research situations. However, the scope of the volume goes yonder to this in that a few of the papers included in it examines the interrelationship between tourists and the other stakeholders and how the phenomenon of tourism is emerged out of this. This book addresses a host of issues in a theoretically informed manner and will be a great source of reference for students, researchers and teachers of tourism and allied fields.

ABOUT THE AUTHOR Babu P. George

Babu P. George is currently employed with the Faculty of Management Studies of Goa University, where he teaches courses like Consumer Behavior, Service Industry Management, Strategic Marketing, and Business Research. He has contributed to reputed academic journals like International Journal of Bank Marketing, International Journal of Hospitality and Tourism Administration, Journal of Tourism Studies, and Journal of Travel and Tourism Research. His research papers have been accepted for presentation and publication in many National and International Conferences, too. This is in addition to the occasional contributions made by him in the popular press. As a doctoral student, he had been a recipient of the UGC national senior research fellowship. His present research interests include different aspects of the application of postmodernist perspectives in the conduct of social research, especially in the area of Information and Communication Technologies in Tourism. In addition to the regular academic assignments, he takes up consultancy projects as well.

ABOUT THE AUTHOR Devesh Nigam

Dr. Devesh Nigam (b. 1970) did his Masters in tourism Administration (1994) and there after D.Phil on Impact on tourism on Garhwal Himalayas: Challenges and Strategies for Development” in 1999 from H.N.B. Garhwal University-the institution credited to be the pioneer in the field of higher education in tourism. Dr. Nigam has also passed IATA-UFTAA Standard course of International Air transport Association, Geneva, Switzerland. Among others he also participated in UNESCO Co-Sponsored World Congress on world Leisure and Recreation Association (WLRA) and South Asia Conference off British Airways convened at Kathmandu and Bangkok. Recently Dr. Devesh has also presented a paper in International Conference Intecol 2000 “A Millennium Wetland Event” at Quebec, Canada between August 6 and August 12, 2000. He has about Four years Managerial experience with Air India and British Airways, respectively.

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Bibliographic information

Title
Tourists and Tourism
Author
Edition
1st ed.
Publisher
ISBN
818868399X
Length
x+326p., Tables; Figures; References; 22cm.
Subjects