The research papers deal with issues which relate to managerial concerns and ways to address them—a theme that is of much contemporary relevance. They argue that through globalisation and liberalisation have created opportunities for business expansion, they have resulted in new challenges as well. They focus on broadly the effects of globalisation, the many educational issues that are in the forefront today, financial integration, investment and economic ...
The volume deals with the challenges of rural marketing in India. Viewing the growing potential of rural India, the well-researched papers explore various aspects of rural marketing. They deal with the rural environment, opportunities and challenges and changing paradigm in rural marketing, the growth and size of rural markets and retail, and structure of rural economy. They study the role and impact of microfinance in rural development in detail. They examine ...
In Indian context.