Taking Traditional Knowledge to the Market: The Modern Image of the Ayurvedic and Unani Industry, 1980-2000
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Author
Edition
1st ed.
Publisher
ISBN
8125033157, 9788125033158
Length
xii+260p., Tables; Figures; Plates; Glossary; Bibliography; Index; 23cm.
Subjects
Taking Traditional Knowledge to the Market explores the paradox at the heart of the Ayurvedic and Unani medicine manufacturing industry--to present itself as both modern and traditional, and common and professional at the same time. On the one hand, the natural, wholesome and authentic nature of these medicines is juxtaposed, with the 'synthetic' violent' and iatrogenic' character of western medicines, which dominate the Indian market. They are ...
