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This edition is redesigned for academicians and media professionals and researchers in eight chapters. It provides comprehensive information of the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, budgeting and decision-making, technological innovation marketing research and analysis, strategic management, and public relations. It also provides media-based cases that promote the ...
Why do some people risk their lives regularly by placing themselves in extreme and challenging situations? For some, such as astronauts, the extreme environments are part of the job. For others, they involve the thrill and competition of extreme sports, or the achievement of goals such as being the first to reach the South Pole or climb Everest. Whether for sport or employment, all these people have made the personal choice to put themselves in environments in ...
The book entitled Social Media Marketing explores the significant role played by various social media channels in the marketing world. The authors have examined the key concepts of social media marketing both from theoretical and empirical perspectives. This volume is classified into twelve chapters and thirteen case studies also included in it. The first chapter deals with conceptual outline of social media marketing. The second chapter discusses how social ...