Pushpendra P. Singh
Showing all 12 books
This book introduces the basics of Public Relations besides its nature, scope and process. The term "Public Relations" and other associated terms are defined besides the publics are, how important they are, how one can communicate with them. In short, we will take a wide look at what Public Relations does for the organisation, the publics and the management. While going through this chapter, you will be able to state the factors that have contributed ...
Mass Communication Ethics including Journalism and Media Ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising.The ethics of journalism is one of the most well-defined branches of media ethics, primarily because ...
India is a land of a fairly successful mass communication and relevant communication technologies. This is despite the fact that the mass media, individually and collectively, is below the UNESCO”S diffusion figures of the minimum norms-less than one-quarter in case of copies of dailies, four-fifths in the case of radio receiving sets, one-sixth in the case of TV sets and two-fifths in the case of cinema seats-and notwithstanding overstraining federalism ...
This book is based on newspaper reporting, journalistic writing and editing besides the main components of a news report-the body and the lead. The news items that appear in newspapers are also called news stories. In literature stories may not have their basis in actual events, but a news story is always based on facts. History is also based on facts but it deals with things of the past while news stories are on current events. Further, a news story is normally ...
This book introduces the readers to the need of having freedom of expression, press and the Constitution of India. There has been a detailed discussion in the later part of this book as to why reasonable restrictions on this freedom of Press are required.Freedom of Speech and Expression Freedom of speech and expression is an issue, which for various socio-political and economic reasons, has not yet taken the shape it should have acquired. Nonetheless, it is an ...
With extending impact of media and mass communication on individuals and groups, the Indian society overall is reacting swiftly. The pervasive effects of the various media on the varied spheres of the Indian life-economic, social, cultural, intellectual, religious and even moral values transforming rapidly. As a result of this change, what is emerging in the Indian situation is in DeFleur and Rokeach's words, "a conception of the media audience as a set ...