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The human resources of any enterprise are its most important investment and therefore every attempt is made to get the best available. Consequently, the sourcing and management of human resources gains extreme importance and stress is laid on the ‘behavioural science’ approach which involves a comprehensive study of human behaviour. In this context, the study of the correct kind and style of human resource management is necessary and this book has been ...
Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management and practices. This book is the single most authoritative and complete reference for public relations professionals. It contains examples, sources and references to provide readers with contemporary cases, contexts and perspectives that illustrate major concepts and issues essential for an understanding of the subject and its practice. This book ...
Business communication is a vital skill for everyone in business today. This book offers readers a clear and comprehensive overview on how to communicate effectively for very business situation, from sensitive feedback to employees to persuasive communications fro customers. It offers advice for improving writing skills, oral; presentations, and one-on-one dealings with others. It also resents a clear, concise business communication guidelines and techniques, ...