Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management and practices. This book is the single most authoritative and complete reference for public relations professionals. It contains examples, sources and references to provide readers with contemporary cases, contexts and perspectives that illustrate major concepts and issues essential for an understanding of the subject and its practice. This book provides strategies and tactics to help readers better understand the basic concepts, strategies and tactics practiced in public relations today. It shows how public relations plays a vital role in today’s global economy and public discussion of contemporary issues. It is specially designed for persons interested in public relations, journalism, communications and business. The book provides valuable hands-on reference for professionals ranging from middle-level marketing and sales managers to senior-level executives.
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