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The book, while delving on various facets of communication, justifies how effective communication has assumed the character of a life skill for todays professional to stay ahead of its competitor, illustrating that the sole purpose of effective communication in today’s knowledge driven context is getting desired response, the book, through theoretical as well as conceptual insights supported by practical and application oriented examples, aims at helping ...
This edited volume contains select papers by distinguished b-school academics in the area of Business Communication. The papers were presented in the National Conference on "Communication for Management: Teaching and Research in Indian B- Schools organized by the Lal Bahadur Shastri Institute of Management, Delhi during March 7-8-.2006. The papers while highlighting the significance and nuiances of Communication' inthe corporate context, providea ...
