The book, while delving on various facets of communication, justifies how effective communication has assumed the character of a life skill for todays professional to stay ahead of its competitor, illustrating that the sole purpose of effective communication in today’s knowledge driven context is getting desired response, the book, through theoretical as well as conceptual insights supported by practical and application oriented examples, aims at helping readers to hone their receptive (listening and reading) as well as expressive (oral and written) communication skills.
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