Showing all 4 books
When a profitable and a non-profitable organization come together for a cause and to market a product or image, they indulge in Cause Related Marketing (CRM). Now, companies can use philanthropy to get a competitive edge over their rivals and win their customers’ respect, loyalty and goodwill. This book explains the need for CRM with relation to sales promotion, corporate reputation management, corporate philanthropy and customer loyalty. It will be very useful ...
Since the time the Balanced Scorecard (BSC) was developed in the early 1990s, it has been implemented in several organizations in the manufacturing and service sectors around the world with varying degrees of success. The fact that it continues to be implemented in more and more organizations is an indicator of its relative popularity compared to other approaches of management. This book documents the experiences of different sectors, which have either had ...
Around the globe, competitive markets demand speedy, accurate, reliable and cost efficient supply chains. Supply chain is considered the most important element in the operations. Supply chain management is the management of all functions to fulfill customer orders. The importance of the role of supply chain management has increased gradually and now it is no longer an aspect of operational areas of an organization. The top executives are considering it as a major ...
For the past decade, organizations have reaped the benefit of the Balanced Scorecard (BSC) that has become a key tool to manage and implement strategy. Now, organizations are developing scorecards across all functional areas to support an executive decision-making methodology. They will inevitably lead to implementing balanced scorecards for a growing number of functions in organizations across the world. When BSCs are developed to achieve functional excellence, ...