It is clear that advertising can no longer be thought of as a tool of marketing but it is now regarded as a separate branch. In fact, it has become the emerging feature in the current corporate world in order to remain in competition and maintaining the position of that industry. Advertising not only helps gain the top position but also helps continue that position. The advertising industry has influenced us for a long time now and is still displaying its brilliance. Each day advertisers are setting new benchmarks and reaching new goalposts. Most of the advertising companies are not only providing creative print and TV commercials but also a diverse section of media, including Internet, outdoor advertising, rural advertising, events and the like. Hence, it becomes very important to study all about advertising industry right from its history up to its future. Advertising is an important sector which not only provides information about products and services to customers but also helps companies increase their sales to remain in competition. Advertising, being a highly interesting and dynamic industry, generates a lot of curiosity about its history and today a great deal of attention is paid to the regulation of advertising so that one can apply one’s knowledge to identify whether advertising industry is following norms and codes set for itself. That is why this book is important from the point of view of customers.
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