Brand Shastra: Use the Power of Marketing to Transform Your Life

Mainak Dhar came into this world thirty-four years ago in India, and nine schools, six cities and four countries later, finds himself in Singapore. Having passed out of IIM-Ahmedabad ensures that he can earn a living and some corporate respectability. A cubicle dweller by day and writer by night, Dhar has written six books including the best-selling novel The Funda of Mix-ology.