Case Studies on Growth: Exploring and Exploiting New Avenues

The book entwines a few case studies and attempts to capture a glimpse of the saga of growth strategies followed by different multinational companies in modern times. As reflected in the book growth strategies may be of two types, namely organic growth and inorganic growth. The most daunting task faced by the managers of the twentyfirst century is to know how to grow their companies. The odds against growth have become extremely high. Competition has increased exponentially and investors’ patience has decreased significantly. For instance, investors in the twentyfirst century are shifting in and out of stocks five times faster compared to nineties. They not only demand profitable growth but also growth in every quarter. In the mad race of growth, companies go into a spree of acquisitions and overseas takeovers but many companies fall into the growth trap. Therefore, it is increasingly necessary to understand the magic formula of sustaining growth in the long run rather than making it a one time high. This book has optimally dealt with the strategic issues related to growth. In this era of globalization growth has become the need of the hour for companies. In order to grow, companies take different strategies. But the route to sustaining growth is yet to be discovered. Keeping this in mind, the book is a modest attempt to delve into strategic approaches towards growth of an organization and portray these strategies in a systematic manner. In the first section of this book organic growth strategies have been discussed while in the second section inorganic growth strategies discussed with an objective of exploring the path of sustainable growth strategy.