Cases on Global Retailing Industry

The retailing industry is going through exciting times. Changing consumer buying patterns and technology have reshaped the industry beyond imagination in the past 20 years. This book is an attempt to understand how the global retailing industry is evolving, what are the challenges it is facing and how companies in the industry are addressing these challenges. Different dimensions of the retailing industry are examined in detail. These include, Strategic Management, Brand Management, Globalization, Human Resources Management, Risk Management and Corporate Governance. The cases featured in this book cover a rich mix of reputed retailers: Titan, Tesco, Wal-Mart, Gucci, McDonald’s, Prada, LVMH, Benetton Group, GAP, Starbucks, Tanishq, IKEA, Zara. Some of them are general merchandisers while others are category killers. Some are discount stores while others are high-end luxury goods retailers. Some of them are vertically integrated while others make extensive use of outsourcing. Hopefully, this book will throw light on how India’s own nascent retailing industry might evolve in the coming years.